Dazzle Daze, a 3 day holiday shopping extravaganza, is the annual fundraiser for the Conway Regional Women's Council. For some Dazzle Daze is the start of the holiday shopping season. Proceeds from the fundraiser will benefit the cancer hematology outpatient center at Conway Regional. This year there were approximately 80 merchants, making this year's event the largest ever. Among the merchants were Bear Kingdom Jams & Jellies, Sugar Plum Decor, The Pampered Chef, Premier Designs Jewelry and Bear Creek Smokehouse.Â